Based on their objectives, and employee needs, a guide should reflect the client’s branding or if they choose a look to match their current benefits campaign.
The guide cover is designed to draw the employee’s want to look further; to entice them to learn more about their benefits.
Scope
- Branded
- Informational
- Eye Catching
- Show Value
Project Outcome
Quick and Easy
By using templates and sample guides it increased the effectiveness of the selling process and decreased the turnaround time on a decision by the client. The template reduced the production time to 4-6 scheduled hours.
Happy Clients and Employees
By following up with a survey to the employees, we were able to get a better understanding of how well the response was to their new Benefit Guide. This led to updating and refining our internal design processes.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
Ralph Waldo Emerson